Tim Delaney of Leagas Delaney: what great Out of Home …
2019年4月11日 · Leagas Delaney chairman and renowned copywriter Tim Delaney is one of the Keynote Speakers at the 60th FEPE International Congress in Dubai from May 1-3. FEPE International represents Out of Home media owners, advertisers, agencies and suppliers worldwide. Here he describes his lifelong love affair with great Out of …
KFC to customers at Christmas: ‘We heard you. And we ignored you’
2023年11月13日 · Mother’s Christmas spot for KFC shows a chef at work while snow falls outside and customers’ social media messages flash up on screen, repeatedly asking for the fast food chain to serve festive turkey at Christmas. It’s a build-up to the big “KFT” reveal. Only it isn’t. “We saw you. We heard you. And we
How TV gambling ads are changing in the UK
2022年1月14日 · There's been a lot of talk about the number of gambling adverts on UK TV within the past few years. Many feel there are too many advertisements for casinos, betting, bingo, and poker throughout the day - particularly during sporting events. But anyone who has seen a gambling ad on TV in the UK recently
Argos goes for more premium look in new campaign by T&P
2023年5月9日 · Argos wants to change its image as a bargain basement retailer, and has briefed The&Partnership to get a new message across – that it sells a wide range of “premium tech, stylish homeware and essential household items.” The agency’s understated answer is to animate a couple of toys, Connie the doll and Trevor the dinosaur,
Emma Hall - More About Advertising
Emma Hall is a journalist and editorial consultant and is the former Europe Editor of Ad Age, where she covered European marketing advertising, digital and media stories. She has written for newspapers including the Financial Times, The Guardian, The Times and the Telegraph, and was previously a section editor at Campaign. Emma started her career in New York as a researcher for a biography of ...
Best Ads of the Year - More About Advertising
2023年5月23日 · The alternative voice of advertising, marketing and media
Starbucks shows its softer side with ‘Every table has a story’
2022年8月30日 · Iris has a good track record with Starbucks advertising. It’s “What’s your name?” campaign, telling the story of a transgender person’s name change, took home Gold at Cannes last year and won Channel 4’s Diversity in Advertising prize. This new work, “Every table tells a story,” is less campaigning but still thought-provoking. It positions Starbucks
How Hogarth steered the ad production revolution
2017年9月26日 · An interview with Richard Glasson, CEO of Hogarth Worldwide. 1/What prompted you to start Hogarth? We saw the need for bigger and better production agencies that, nine years ago, were mainly providing print ads for clients like retailers – promotions and local offers – that creative agencies weren’t geared to do. When we started we
Mother takes KFC Tower Burger to new heights
2024年2月5日 · KFC's new campaign from Mother takes the "Tower Burger" name and runs with it. The TV, social and special-build OOH play with the idea that the outsize burger is too big for traditional media to handle. TV is accompanied by a heavy metal tune, Disturbed’s “Down with the Sickness,” which rams home the point. Phoebe
Booking.com goes for multiple Tina Feys in Super Bowl ad
2024年2月5日 · Tina Fey manages to sprinkle her magic on most things (she's ditzy and intelligent all at the same time) and she's doing her celeb bit for Booking.com in the forthcoming Super Bowl. With body doubles all over the place as agency Zulu Alpha Kilo has to squeeze a lot into 30 seconds (at $7m a