Latest Articles - Marketing Week
The latest articles from Marketing Week. The report from the Competition and Markets Authority (CMA) suggested supermarkets “could do more” to broaden access to loyalty schemes and build trust among some groups that there are savings to be made.
‘You can’t cheat the fundamentals’: Why Prime has been reduced …
2024年4月12日 · YouTubers Logan Paul and KSI set up Prime as a competitor to Gatorade (Source: Shutterstock/Raz McNulty Photography) In late 2022 and early 2023, Prime Hydration prompted the sort of demand normally reserved for Taylor …
The best marketing campaigns of 2023: Part 1
2023年12月4日 · This year TSB decided its brand needed a refresh following a multi-year partnership with Friends actor David Schwimmer. To do that, and to realign its marketing strategy around the concept of getting people to talk about money, the bank introduced a literal elephant in the room with its first-ever brand mascot – Tiny the elephant. TSB CMO Emma Springham told …
How Tesco’s customer focus enabled it to be ‘faster, quicker and …
2021年1月21日 · It’s no secret that Tesco had a shocker of a year in 2014, but it’s how the supermarket bounced back and then continued to thrive that led it to be crowned Marketing Week’s Brand of the Year 2020.. Tesco’s UK CEO Jason Tarry admitted the brand took its “eye of the ball” from a customer perspective in the lead up to the 2014 accounting scandal and its …
Revealed: The UK’s top 75 most valuable brands - Marketing Week
2021年9月29日 · The latest BrandZ ranking of the UK’s strongest brands shows marketing has never been more important as a value driver, with those that had been investing in marketing prior to the pandemic bouncing back at a faster rate.
What is programmatic advertising? A beginner’s guide
2017年3月27日 · Programmatic advertising is constantly evolving. From online ads and video to digital out-of-home, streaming, voice and TV, the sheer number of options can make it feel like an impenetrable process to understand.
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The best marketing campaigns of 2021: Part 1
2021年11月30日 · Channel 4 has never shied away from confrontation or controversy, and it used its coverage of the delayed 2020 Paralympic Games to highlight the sacrifices required to become an elite Paralympian, as part of its long-term bid to change perceptions of disability.
M&S overhauls Sparks loyalty scheme to go digital-first
2020年7月2日 · Marks and Spencer is relaunching its Sparks loyalty scheme as an app-based digital first service after previously admitting the programme was “confusing”.
Seven principles of effective marketing communication
2021年10月5日 · Papyrus, paper, the printing press, television, the internet, the smartphone: the new communication technologies with the power to shape human culture invariably lead to revolutions in commercial communication too.