Starbucks Drives Single Tea Brand Strategy with Teavana; Sells Tazo ...
2017年11月2日 · In turn, Starbucks will drive a single tea brand strategy and focus with its super premium tea brand, Teavana. Founded in 1994, and purchased by Starbucks in 1999 for $8.1 million, Tazo is an iconic tea brand sold primarily in grocery, mass and convenience channels, offered in formats including packaged teas, K-Cup pods, and bottled ready-to ...
Tazo - Wikipedia
Starbucks opened the first Tazo-branded tea shop in November 2012. [4] . It closed a year later and was converted into a Teavana store. [5] In November 2017, Starbucks sold Tazo to Unilever for $384 million. [6]
Starbucks Announces Agreement to Acquire Teavana to Globally …
2012年11月14日 · Starbucks investment in Teavana is matched by its commitment to continue to grow the Tazo business – giving Starbucks a two-tiered market position for tea. Starbucks plan is to define a new elevated platform of tea experience and education, and for both the Teavana and Tazo brands to grow and complement one another while at the same time ...
Starbucks®
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Unilever acquires Tazo tea for $384M from Starbucks
2017年11月3日 · Unilever said Thursday it is buying the Tazo tea brand from Starbucks for $384 million, the company said in a statement. The deal is expected to close this year. Tazo was founded in 1994,...
Starbucks to sell Tazo tea brand to Unilever for $384 million
2017年11月3日 · Starbucks Corp. said Thursday that it has agreed to sell its Tazo tea brand to Unilever PLC for $384 million in a deal that will enable the coffee giant to focus on a single brand of tea,...
Starbucks, Pepsi and Unilever Partner to Grow the Tazo Tea …
2008年8月18日 · Starbucks Coffee Company (NASDAQ: SBUX), PepsiCo, Inc. (NYSE: PEP) and Unilever (NYSE: UN, UL) today announced a licensing agreement for the manufacturing, marketing and distribution of Starbucks super-premium Tazo® Tea ready-to-drink (RTD) beverages ? including iced teas, juiced teas and herbal infusions ? in the U.S. and Canada.
The complete line-up of TAZO® Organic Teas includes Organic Chai, Organic Peachy Green, Organic Baked Cinnamon Apple, Organic Darjeeling, Organic Chun Mee Green, Organic Vanilla Rooibos Parfait, Organic Bramblewine, Organic Peach Cobbler, and Organic Spicy Ginger.
Steeped in Coffeehouse Tradition, Starbucks Introduces New …
2008年12月29日 · Starbucks new Full Leaf Tazo® Tea Lattes are our first handcrafted tea offerings to use full-leaf tea bags in our stores, allowing customers to steep to their own taste preferences. Starbucks Tea Lattes are made from a soothing combination of steamed milk and Tazo® tea and are available in three new varieties:
Tazo® Bottled Organic Iced Black Tea - Starbucks®
Known for its quiet strength and natural confidence, organic black tea requires no fanfare, confetti or glitter – just the gentle touch of organic cane sugar to heighten the blend’s down-to-earth character.