Lessons from Doritos’ New Logo - The True Colors
2022年2月8日 · Doritos’ new logo removed its iconic bold logo (which is often designed with the chips) and replaced it with a minimalist triangle design paired with the words “Logo Goes Here.” The brand hoped that the new Doritos logo will help fans recognize the chip-shaped icon, the classic colors of their bags and other notable brand attributes, like ...
DORITOS® Launches First International Brand Platform, 'For the …
2024年2月1日 · Doritos is debuting the brand's first-ever unified international creative campaign and brand platform, 'For the Bold in Everyone', strategically redefining the meaning of "bold" and inspiring...
Doritos’ first global brand platform revolves around self-expression
2024年1月30日 · Doritos debuted its first unified international campaign and brand platform, “For the Bold in Everyone,” per details shared with Marketing Dive. The effort looks to inspire people to be bold and “be triangles in a world of circles.”
Doritos Case Study: Logo History & Fake Rebrand - Brand Master …
We examine what makes Doritos’ branding so effective, including an in-depth look at its logo and how the company leverages its brand recognition.
Doritos breaks down stereotypes with quirky new ad - Marketing …
2024年2月1日 · Doritos’ is debuting its first unified international creative campaign and brand platform, “For the Bold in Everyone”, which encourages people to go against stereotypes and be triangles in a world of circles.
Why Doritos Is Evolving Its 'Bold' Brand Platform - Adweek
Doritos is introducing a new brand platform to reach a multi-generational audience with the beginning of a global campaign that will help it redesign the meaning of “bold.”
“For the Bold in Everyone”: Doritos Launches its First-Ever Brand ...
2024年1月31日 · Doritos has introduced its first-ever unified global creative campaign and brand platform “For the Bold in Everyone”. It redefines the meaning of boldness and inspires people to be “triangles in a world of circles”.
Doritos® shines Super Bowl spotlight on Dinamita® as the brand …
2024年1月10日 · Doritos Dinamita Hot Honey Mustard combines bold, tangy mustard flavors and a hot honey kick in the new sticks form. With a newly launched TikTok page and multi-media marketing campaign, in-person sampling at stores and colleges across the country and additional upcoming fiery announcements leading up to Super Bowl LVIII, Doritos Dinamita is ...
Doritos launches ‘For the Bold in Everyone’ campaign - Talking …
2024年1月31日 · Doritos is debuting the brand’s first-ever unified international creative campaign and brand platform, ‘For the Bold in Everyone’. “Doritos has always been synonymous with ‘bold,’ but we know it’s time to redefine and evolve it’s meaning to continue to drive relevance with new generations” says Fernando Kahane, head of global ...
New logo and packaging for Doritos - Creative Bloq
2013年3月27日 · Here's a first look at the new packaging design and logo design for popular tortilla chip brand Doritos. The new look was designed by PepsiCo’s Frito-Lay division in partnership with Hornall Anderson .