UP: History of the UP Logo - Union Pacific
Union Pacific's shield is one of the nation's most respected and recognized corporate logos; a symbol of strength reflecting America's heritage. During the company's 150-year history, the shield has mirrored the styles and economic trends that shaped both the railroad and the nation.
UP Brand Identity Program - Union Pacific
Union Pacific is the largest railroad in North America, covering 23 states across the western two-thirds of the United States
1986-2001 Shield and Logotype - Union Pacific
The company was built from a need to link a nation east and west more than 140 years ago. Its logo, the Union Pacific Shield, is now synonymous with customer service and partnership. The shield's history is not only a symbol of strength forged from determination in adversity, but also a symbol of the American heritage.
1868-1886 Decorative Victorian Logos - Union Pacific
The first Union Pacific logos to appear on the earliest printed materials were typical of the ornate Victorian style of the day. Following the original introduction of the mountain elk logo in 1868, the company logos used from 1871 to 1886 are all illustrated type symbols. For most U.S. industries, it wasn't until the end of this period that the concept of using a single symbol consistently as ...
Union Pacific
Union Pacific operates North America's premier railroad franchise, covering 23 states in the western two-thirds of the United States.
UP: 1887-1892 Early Shields - Union Pacific
The Modern Logo. Together with the 1881 Trademark Act and the popular Art Nouveau design style, the concept of the modern logo became prevalent in America. Logos became crisp and bold, able to be reproduced in a variety of applications, and used as a single identifying symbol to represent every aspect of the company. The Union Pacific Shield
2002 - Shield Today and Building America - Union Pacific
The logo and tag line are the first steps in communicating the image and the promise of Union Pacific – unmatched service, quality and reliability that customers expect from us. Check out the guidelines for the Union Pacific Brand Identity .
UP Logo Glossary - Union Pacific
Logo/Logotype. A graphic mark that identifies a company. A logo is more pictorial in nature, a logotype is the name of the company in a stylized lettering. A company may use only one or both designs. When both are used, the logo can either be the primary mark, the secondary mark, or at equal preferred usage, as with Union Pacific Railroad.
A Sampling of Specialty UP Shields - Union Pacific
Very early on, logo knockoffs begin to appear. The most popular knockoff is from the 1897 E.H. Harriman Shield, with the Overland bend using different words. Locomotive logos for The City of Cheyenne and The City of Denver and the promotional shield for the 1939 film Union Pacific, are examples. The earliest known knockoff was a locomotive ...
1950-1968 Modernism Style Logos - Union Pacific
The decision to change the logo was made by E. Roland Harriman in August 1949, while reviewing the 1950 advertising campaign. The word "Railroad" was added to remove any doubt of what Union Pacific was. This shield is the basic shield shape of the company's logo in …
跳至内容