Paul Rand - Wikipedia
Paul Rand (born Peretz Rosenbaum; August 15, 1914 – November 26, 1996) was an American art director and graphic designer. He was best known for his corporate logo designs, including the logos for IBM, UPS, Enron, Morningstar, Inc., Westinghouse, ABC, and NeXT.
Paul Rand: Paul Rand's use of the Elements of Design
2013年12月10日 · Paul Rand’s most famous logos that we normally recall seeing are simple in space. His design logos for ‘ABC’, ‘IBM’, ‘Ford’, and ‘UPS’ has the simple figure-ground space. The letters are simply flat and lie on to the negative space. He also brings the negative space of the image into the logo.
an Identifying device and as an illustration, each working hand in hand to enhance and dramatize the effect of the whole. The "Tmdemark as an Illustrative Device
The Graphic Genius of Paul Rand | Paul Rand: Modernist Master …
His keys hang deep in his right-hand pants pocket from a silver chain hooked to his belt. Obviously this small, fragile-looking fellow, who “has contributed more to graphic design than anybody in the last few decades,” according to a recent international jury of his peers, leads a well-designed life.
Type Talks Interview | Paul Rand: Modernist Master 1914-1996
To the extent that the machine replaces the hand and prevents the student from practicing the manual skills, it is wrong. To the extent that computer theory replaces and is confused with design theory, it is equally wrong. Of course, there’s a time and place for everything.
Paul Rand, everything is design! - grapheine.com
2019年10月3日 · Born Peretz Rosenbaum in 1914 and deceased in 1996, Paul Rand is a graphic design legend. Throughout his 60-years long career, he changed America's opinion on visual communication.
Paul Rand (1914-1996) - iDesignWiki
2020年7月13日 · One of the most iconic graphic designer ever, Paul Rand is the author of some of the most creative logotypes, like IBM logos. He designed any type of graphics, from Fonts to magazine covers, for which he was awarded many times. He elevated brands and corporate identities to a new level.
Randism | Paul Rand: Modernist Master 1914-1996
Design as practiced by Rand, although rooted in European Modernism, was decidedly Randism. Unlike other contemporary American exponents of Cubism, Dad, Constructivism, DeStijl, and the Bauhaus, who mimicked these methods, Rand incorporated a Modern essence, or spirit, into his work. He was American, not German, Russian French, or Dutch.
Paul Rand | Paul Rand
Paul Rand, born Peretz Rosenbaum, was a revolutionary graphic designer born in Brooklyn New York, on August 15, 1914, who transformed post-WWII America’s graphic design (The Futur Academy, 2020). His impressive career spanned almost seven decades; setting the stage for editorial design, conquering the world of advertisement, and pioneering ...
Paul Rand, the Visionary Who Showed Us That Design Matters
2015年4月6日 · Rand introduced a crucial new ingredient into commercial art: form. By paring down copy and breathing white space into his compositions, Rand made his advertisements stand out from the dense...
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