Consumer behaviour - Wikipedia
Consumer behaviour is the study of individuals, groups, or organisations and all activities associated with the purchase, use and disposal of goods and services. It encompasses how the consumer's emotions, attitudes, and preferences affect buying behaviour.
What is Consumer Behavior? - Definition, Factors, Models ...
Definition of Consumer Behavior. Consumer behavior can be defined as the study of psychological, physical and social actions when individuals buy, use and dispose of products, services, ideas, and practices.
Consumer Behavior - Psychology Today
Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as...
What Is Consumer Behaviour? Definition, Importance, Types ...
2023年8月10日 · Consumer behavior is the study of consumers’ action during searching for, purchasing, using, evaluating and disposing of products and services they expect will satisfy their need. It helps marketers in understanding consumer decision-making process.
What is Consumer Behavior? Definition, Example, Types ...
2023年7月25日 · Consumer behavior is the behavioral patterns, decision processes, and actions that a consumer follows while making a purchase decision for a product or service for self-consumption.
What is Consumer Behaviour? Objectives, Importance, and Models
2023年7月25日 · By studying consumer behaviour, marketers gain valuable insights into the factors that impact purchase decisions, including personal preferences, needs, motivations, and external influences like social, cultural, and economic factors.
What Is Consumer Behaviour? [Detailed Guide] - Feedough
2023年7月28日 · Consumer behaviour is the study of how consumers make decisions about what they need, want, and desire and how do they buy, use, and dispose of goods.