A Deeper Look at Coca‑Cola’s Emerging Business in Alcohol
2022年6月12日 · Coca‑Cola's approach in alcohol focuses on three segments of flavored alcohol beverages, or FABs. All are ready-to-drink: - Hard seltzers (Topo Chico Hard Seltzer, Topo Chico Ranch Water Hard Seltzer, Topo Chico Margarita Hard Seltzer) - Hard alternatives (Lemon-Dou, Simply Spiked Lemonade)
Coca-Cola and PepsiCo wade into booze amid an uncertain …
2021年10月14日 · Coca-Cola's partnership with Molson Coors and its rival's collaboration with Boston Beer give the nonalcoholic beverage giants a unique option in their portfolios to attract consumers.
The Coca‑Cola Company and Bacardi Limited Announce Plans to …
2024年9月17日 · BACARDÍ Mixed with Coca‑Cola RTD will adhere to responsible marketing practices held by The Coca‑Cola Company and Bacardi Limited. The global benchmark for alcohol beverage volume (ABV) is 5% but will vary depending on the market. About The Coca‑Cola Company
The Coca-Cola Company and Pernod Ricard Announce Plans to …
2023年10月15日 · ATLANTA and PARIS, Oct. 16, 2023 – The Coca‑Cola Company and Pernod Ricard today announced a global relationship to debut Absolut Vodka & Sprite as a ready-to-drink pre-mixed cocktail in 2024. Absolut & Sprite will be made with Absolut, the international premium vodka, and Sprite, the world’s most popular lemon-lime sparkling soft drink.
Branching Out — Learning from PepsiCo’s Challenges, Coca-Cola …
2023年8月15日 · If PepsiCo jumped into the alcohol pool, Coca-Cola is splashing in the shallow end—for now. With more soft drink and energy brands spinning off into alcoholic versions of core products, there’s something of a Wild West rush to get involved and cash in as regulators debate policies that could slow growth later on.
Alcohol is in ‘the experimentation bucket’ for Coca-Cola, CEO says
2022年9月16日 · Nonalcoholic beverage companies such as Coca-Cola have moved aggressively to partner with alcohol giants already in the space as they aim to control another occasion when a consumer might drink...
A Deeper Look at Coca-Cola’s Emerging Business in Alcohol
Jack Daniel’s & Coca-Cola joins a portfolio of flavored alcohol beverages that uses company brands, including Lemon-Dou, which is currently available in Japan, China and the Philippines; Topo Chico Hard Seltzer, available in more than 20 markets; Schweppes Pre-Mixed Cocktails, currently available in Brazil; and the new Simply Spiked Lemonade ...
Coca-Cola has a 'right' to compete in the alcohol industry, CFO says
2023年2月14日 · Earlier in 2022, Coca-Cola inked a deal with beer and wine maker Constellation Brands (STZ) to distribute alcoholic Fresca. And then around the same time, Coca-Cola also unveiled a deal with...
‘Right’ To Compete: Coca-Cola Plans Decisive Move Into the Alcohol …
2023年2月15日 · Coca-Cola’s next steps are going to be arriving on liquor store shelves soon. In March, the company is planning a nationwide rollout of its much-talked-about Jack & Coke canned cocktail. The 5% ABV drink will come in both full-sugar …
Coca-Cola & Anheuser-Busch want in on the canned cocktail …
6 天之前 · Coca-Cola has ventured into the alcoholic beverage space with a number of its popular soft drinks, including a partnership with Brown-Forman's Jack Daniels whiskey to make a canned version of a ...