You can wear Whataburger-inspired jeans, hats and T-shirts as part of a new collaboration that received a sneak preview last ...

Wrangler is producing a line of Whataburger-themed clothing for men and women. Denim jackets, vests and jeans are adorned ...

Ahead of the Wrangler National Finals Rodeo in ... The two brands debuted a full 24-piece collection for both men & women ...

In June, G-Star linked with Belgian designer Walter Van Beirendonck for a collection that challenges the norms of garment ...

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Though Western was trending up before Paris Men’s Fashion Week in January, Susie Draffan, WGSN’s senior denim strategist, ...

An iconic denim and Western wear brand is teaming up with an iconic burger chain. Wrangler and Whataburger might be a match made in Texas. Wrangler is producing a line of Whataburger-themed ...

Michelle Gass took over the helm at Levi Strauss & Co. as CEO in January after serving as president for a year.