LAS VEGAS — Ahead of the Wrangler National Finals Rodeo in Las Vegas, the denim giant and Texas-based fast food chain Whataburger celebrated with a sneak preview of a clothing line collaboration at a ...
But instead, the rodeo pros were stepping out of their comfort zone to model a new apparel line: a whimsical Western collaboration between Whataburger and Wrangler. The collaboration is “adding ...