Companies have long used perceptual mapping to understand how consumers feel about their brands relative to competitors’, to find gaps in the marketplace, and to develop brand positions.
The retired NBA legend's sprawling Highland Park estate has been on the market on and off since 2012 Chip Somodevilla/Getty; Scott Olson/Getty Michael Jordan’s mansion in Highland Park, Ill ...
A 'secret' supermarket has shelves full of big name brands at bargain prices - but not everyone can shop there. To go wild in the aisles at the Company Shop, you need to be a member, or tag along with ...