Tropical Smoothie Cafe announced Monday the appointment of Max Wetzel as CEO of the Atlanta-based chain. Wetzel joins Tropical Smoothie Cafe from CKE Restaurants, where he has served as CEO of the ...

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Before that role, he was chief commercial and marketing officer at the pizza chain. His career has been focused on “creative initiatives, collaborative culture, and improved customer experience,” ...

Tropical Smoothie Cafe began operating as a single location on a beach in Destin, Florida in 1997 and has grown into a nationally recognized brand with nearly 1,500 locations across 44 states.

Tropical Smoothie has a new CEO months after affiliates of Blackstone Inc. bought the Atlanta-based quick-service restaurant chain. Fast-growing Tropical Smoothie Cafe has a new owner and ...

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Tropical Smoothie Café has made some leadership changes at the top. The Atlanta-based chain on Monday named Max Wetzel CEO of the nearly 1,500-unit chain. He succeeds Charles Watson, who is stepping ...