Whatever it was, the stark realisation of needing to dish out a minimum of £100 to replace our holy grail scent is not a vibe. That was, however, before Zara perfume dupes entered the scene. As a ...

2024 was the year of fragrance. There's over 1.7 billion views on #PerfumeTok. Dozens of new brands hit shelves (Noyz, Tsu Lange Yore, 5Sens), many made triumphant returns after years away ...

Essentially that’s why, despite my burgeoning perfume shelf, I have a few that stay on rotation, namely Phlur Missing Person, Le Labo Thé Noir and Glossier You. My wardrobe smells like a ...

We may earn commission on some of the items you choose to buy. The beauty of fragrance is that we’re not limited to just one strategy. Liquid perfumes are commonly used to envelop our bodies in ...

But funny enough, vanilla is anything but safe in the perfume world: Some people loathe any fragrance with vanilla notes. (Usually the extends to anything that smells edible—a "gourmand ...