Mae Layug, CEO of Get Ready With Me Cosmetics (GRWM Cosmetics) and a popular YouTuber, officially launched the brand’s latest product, Lip Maxx, on4, 2025. The event highlighted the innovative lip ...
You likely remember strawberry girl makeup and latte makeup—and the cherry look is similar in that it can be monochromatic, but can also be taken up a few notches to veer on the more dramatic side too ...
Data from Mintoiro shows makeup brands earmarked by ultra-colorful packaging and playful formats are seeing swift following and engagement growth on Instagram. In fact, the top makeup brand by said ...