On Thursday, Dec. 12, Hostess announced a major change to the company's logo and package design as part of an ongoing effort ...

The company says it modernized its look and feel to enhance appeal with new consumers while engaging current fans.

Why? They know whether or not a logo design will transfer easily into print or onto a sign, while you might come up with a beautiful design that can't be transferred or would cost too much to be ...

Created by award-winning global brand design agency Design Bridge and Partners, the new identity started by dissecting the ...