Why it matters: In just a matter of a few years, the Shibumi Shade has become one of the hottest outdoor brands in the country, selling hundreds of thousands of its lightweight wind-powered sun ...

“It was difficult. We all three had full-time jobs, so we would sew the Shibumi Shades in the evenings and on weekends,” Shibumi co-founder Dane Barnes said. Barnes said the idea to create a ...

Ideal for groups of 3-6 people, the Shibumi Shade provides 150 square feet of shade and UPF 50+ sun protection with room leftover for bags, coolers and beach gear. ORIGINAL WIND-POWERED SUN SHADE ...

And for anyone traveling, the smaller Shibumi Shade Mini, which is more suitable for two people, can even be packed into a carry-on luggage, Barnes says, so the sun will be one problem not to ...