Why it matters: In just a matter of a few years, the Shibumi Shade has become one of the hottest outdoor brands in the country, selling hundreds of thousands of its lightweight wind-powered sun ...

“It was difficult. We all three had full-time jobs, so we would sew the Shibumi Shades in the evenings and on weekends,” Shibumi co-founder Dane Barnes said. Barnes said the idea to create a ...

Ideal for groups of 3-6 people, the Shibumi Shade provides 150 square feet of shade and UPF 50+ sun protection with room leftover for bags, coolers and beach gear. ORIGINAL WIND-POWERED SUN SHADE ...

If you’re wondering what the blue and green shade covers are on the beach, they're called Shibumi shades. Yes, Shibumi shades seem to be taking over beaches across the Carolinas. Did you know ...