Why it matters: In just a matter of a few years, the Shibumi Shade has become one of the hottest outdoor brands in the country, selling hundreds of thousands of its lightweight wind-powered sun ...

“It was difficult. We all three had full-time jobs, so we would sew the Shibumi Shades in the evenings and on weekends,” Shibumi co-founder Dane Barnes said. Barnes said the idea to create a ...

Find out about the Shibumi shade here or buy it on Amazon. Amazon Prime Day's 48-hour sale starts Tuesday, July 16, at 3 a.m. and runs through Thursday, July 18. Look for deals on the WXII 12 site.