"Making the beach a better experience is what we are after." Shibumi Shade founders stand in their warehouse. From left, Dane Barnes, Scott Barnes and Alex Slater. Photo: Courtesy of Shibumi Shade ...

they hadn’t seen the Shibumi Shade in action until visiting family in North Carolina. “I’m looking down the line here,” said Bill Fiegelist, glancing down the shore of the beach.

A 10-year-old ordinance bars wind-driven shade ... down the beach because the wind just passes through like a sheet on a ...