But the Shibumi Shade took off so fast that in order to keep up with production, they decided to stick with the original. Starting June 25, according to a press release from the company ...

Why it matters: In just a matter of a few years, the Shibumi Shade has become one of the hottest outdoor brands in the country, selling hundreds of thousands of its lightweight wind-powered sun ...

We all three had full-time jobs, so we would sew the Shibumi Shades in the evenings and on ... ever planned or expected the product to take off the way it did. A smile spread across his face ...