Nike in the past year has lost out to rival brands, including Roger Federer-backed On and Deckers' Hoka (DECK.N), opens new tab, who lured consumers with fresher and more innovative styles.
BEIJING – When Chinese brand Atelier Wen released its first watch in 2018, it was not sure whether a pricey Chinese watch – that was unabashedly marketed as such – would have an easy time ...