as streaming earned an all-time record 41.6% share of time spent watching TV for the month. That beats the previous record, set just this past July, of 40.3%. According to Nielsen, the ...

Most viewers streamed via Netflix, with smaller audiences watching on local TV stations in the teams' markets or on the NFL+ ...

Prime Video and YouTube each hitting platform-best shares NEW YORK—Time spent watching TV in November reached a nine-month high as streaming grabbed a record share of TV viewing, accounting for 41.6% ...

Streaming viewership increased 7.6 per cent in the November interval and the category posted a record share of TV with 41.6 per cent (+1.1 pt.). Some of this increase can be attributed to viewers ...

Time spent watching television hit a nine-month high in November, as viewing levels for the month grew 5% compared to October for the largest monthly total since February.

The typical Thanksgiving holiday surge in TV viewing will be included in the measurement firm's December report. Streaming viewership grew 7.6% in November, with the category posting a record ...