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AI-powered marketing mix modeling is revolutionizing ad spend optimization, offering real-time insights and boosting ...

Voice AI is rapidly becoming an integral part of modern business operations and not just another futuristic concept. It's ...

In this article, we look at how AI aggregators change the job market, how their implementation are shaping whole industries, ...

MINNEAPOLIS, Dec. 30, 2024 /PRNewswire/ -- Genuine Marketing Group Inc. (OTC: GMGZ) is pleased to announce continued enhancements to its ZPTAG™ technology by integrating carbon impact into its product ...

Social media influencers became mainstream brand ambassadors, agency consolidation picked up pace and the audio medium seemed ...

Fortune set out to pick the leaders who've kept Europe at the center of global debates in 2024. Their presence portends the ...

In 2024, several leading global brands turned to new marketing leaders to navigate the challenges of digital transformation, data-driven strategies, and heightened consumer expectations. Broadly, ...

Creative service departments are staffed with multi-talented producers and designers fluent across broadcast and digital ...

Generative AI is transforming industries around the world, leading to advancements in various fields, from conversational ...

Leaders can make use of these tools to not only optimize processes and projects but ... This implies taking environmental, ...