Philip Kotler is Professor Emeritus of Marketing at the Kellogg ... advising and lecturing to many companies about how to apply sound economic and marketing science principles to increase their ...

Kellogg Professor Philip Kotler didn't set out to write the Harry Potter of business school textbooks, but 40 years after its publication Marketing Management is still flying off the shelves. A ...

Philip Kotler is Distinguished Professor of International Marketing ... His new book, According to Kotler (AMACOM), is a summary of the key principles of marketing and how they relate to current ...