Global marketing leaders, innovators, and professionals gathered in Manila for the 4th World Marketing Forum and the 53rd ...

In this feature, Grünenthal's Florent Edouard and Kate Hurtig outline their principles for a new pharmaceutical marketing model. "Keith, Kotler, Maslow" has long been the Holy Trinity of pharma ...

Global marketing leaders, innovators, and professionals gathered in Manila for the 4th World Marketing Forum and the 53rd ...

This guide will cover the top app marketing companies, what they do, how to choose them, and why they’re important for your app acquisition strategy. With millions of apps available, it can be ...

Your go-to for B2B Marketing Training and Consulting backed by data science, psychology, and—our secret weapon—real-world experience. Join 350,000+ marketers who rely on MarketingProfs for B2B ...

MARKETING-INTERACTIVE is an online publication of Lighthouse Independent Media.

Celebrating the life of Prince Philip, who passed away at Windsor Castle on 9 April 2021, aged 99. The Queen's husband, a former naval officer, was married to Queen Elizabeth since 1947 and was ...

Influencer marketing has become one of the most popular and effective forms of online marketing. With millions of internet users browsing social media platforms for entertainment, inspiration ...

As with every popular digital channel nowadays, e-mail marketing and its campaigns are measured. As of late 2023, next to open rates, the metrics most deployed by professionals to evaluate the ...

A 4-month certificate program geared toward preparing early- to mid-career marketing leaders for increasing levels of responsibility in their organizations. The goal of The Chief Marketing Officer ...