Watch me go from 46 to 36 in under ten minutes,” is how Beauty Expert Daniella Britt begins a popular TikTok video that shows ...

For years, I was told that makeup primer was the be-all and end-all way to ensure makeup goes on smoothly and stays pristine ...

Another claims it’s the best makeup primer she’s ever used because it’s “so smooth.” The rich yet lightweight cream is the perfect consistency for locking in moisture, plumping skin and ...

Smooth and flawless skin that is clear of blemishes and shine? Yes please. Often an overlooked part of our beauty routines, a primer can make all the difference to our skin. From providing a boost ...

This year, I learned the importance of a makeup-saving primer. The oft-overlooked step can bandage subpar foundation formulas ...