Pedigree describes the texture as “chunks in gravy.” After “sufficient water for processing,” the first ingredient is chicken. Guaranteed 8.5% minimum crude protein.

In the 2019 WARC Creative 100 rankings, Pedigree Pet Foods was the surprise number-three performing brand in the world, edged out by Nike and Burger King, the top global performer. The canine-friendly ...

Campaign in 1999 by Grey for new variety (Advance) of Mars' Pedigree dog food. Need to appeal to vets, breeders and pet trade as well as dog owners. Pedigree Petfoods - Advance | WARC ...