Paula’s Choice is known for ingredient transparency, quality packaging and fragrance-free formulations designed for a wide ...

As we are going to enter 2025, the skincare industry continues to thrive through various brands that are capable of catering ...

Learn more Paula's Choice Skincare was founded by Paula Begoun in 1995 and has since been a firm favorite of skincare fanatics. Long before the creation of her namesake brand, Begoun was ...

Paula’s Choice, what Paula doesn’t know about skincare isn’t worth knowing. A respected authority on ingredients, formulas and up-to-date research, her stringent science-based approach and ...