Despite being discovered over 20 years ago, Human Metapneumovirus (HMPV) still lacks a vaccine, making it a challenging ...

OYO Rooms' founder, Ritesh Agarwal, has revealed that several lesser-known hill stations and spiritual destinations saw a ...

As environmental concerns grow more urgent and new technologies emerge, companies must respond to these shifts with a robust energy strategy. This article offers a five-step framework to revamp ...

Be among the first to see groundbreaking research on how B2B marketing leaders are integrating AI into their video marketing strategies. With exclusive insights from hundreds of B2B marketing leaders, ...

CMO Matt Bruhn explained how the better-for-you brand is disrupting Big Soda holiday advertising alongside indie agency Callen. Founded in 2016, the auto brand combats “a legacy of unfortunate ...

Our four departments are in the UK's top 20 (QS University Rankings 2024). The School of Global Studies is a global hub at the heart of Sussex University. Our engaged research and critical pedagogy ...

To effectively handle resistance in a global team, it’s essential to create ... that integrate local insights into the innovation strategy can transform resistance into engagement.

Global marketing in the firm; Initiation of internationalisation; Internationalisation theories; Development of the firm's international competitiveness PART 2: DECIDING WHICH MARKETS TO ENTER: The ...

Leading cases for use of personalization according to marketers in the United States and the United Kingdom as of February 2020 ...

NEW YORK, Dec 10 (Reuters) - Global equities retreated and the dollar rose on Tuesday as investors awaited fresh inflation data and further economic news later in the week. Gold prices hit a two ...