GSK has shifted towards a global marketing model influenced by a Netflix-style approach that aims to match content to the person receiving it. Richard Staines heard about this new strategy at the ...

This is an issue that global marketing and strategy leaders need to address. Many pharma and life sciences firms still approach global activity as they did 10 years ago; defining global ...

They offer services such as app store optimization, mobile strategy, user acquisition, and mobile analytics to help businesses succeed in the competitive mobile market. Yodel Mobile was founded in ...

At the same time, was the most influential business school ranking – and Kellogg reigned as the top MBA program in the world.

Geo-targeting becomes a vital strategy for brands to deliver tailored experiences to their audiences across different regions. In this TechBullion interview with Matt Butler, Chief Marketing Officer ...

where she spearheaded global marketing strategies, brand development, and communications. “I am elated to share that I’m joining LinkedIn as Chief Marketing and Strategy Officer. I’ve ...

On Tuesday, Choice Hotels International launched its 2025 global marketing campaign aimed at “maximizing” the guest experience and building brand recognition and loyalty across its 22-flag portfolio.

The online retailer praised its “more effective” marketing approach, amid a 12.1% increase in customers as shoppers switched from rival grocers. Subscriber Exclusive Subscriber Exclusive 14 Jan 2025 ...

Actor Keegan-Michael Key returns for this year’s marketing push, which aims to build brand loyalty, Noha Abdalla shares.

Fog disrupted train services in Delhi, with 19 trains running late. Defence personnel held their parade rehearsal amid foggy ...

Global marketing in the firm; Initiation of internationalisation; Internationalisation theories; Development of the firm's international competitiveness PART 2: DECIDING WHICH MARKETS TO ENTER: The ...

Donald Trump inauguration ceremony will pave the way for the Republican President to take bold MAGA decisions.