Leadership is referred to in relation to costs, not prices. To be cost leader, a firm must be able to offer products or services at the lowest overall cost compared to competing firms. As Porter put ...

What are the risks of a cost leadership strategy? Overall Cost Leadership Strategy Risks Cost leadership places significant demands on a company to maintain its position, including reinvesting in ...

The Cost Leadership Strategy is a system of producing goods at a lower cost than one’s competitors. Companies that adopt a cost-leadership strategy offer relatively standardised products with features ...

Overall cost leadership is not a viable strategy. This is the key discovery to have come out of the most extensive and thorough study of corporate performance ever conducted. Michael Raynor and Mumtaz ...