TikTok has formed a partnership with Nielsen that will allow advertisers and agencies to directly compare ad performance on TikTok across all screens, including digital, CTV, and linear.
While the plain vanilla approach has delivered strong results in recent years, incorporating alternative strategies can enhance diversification. The key is ensuring investors are comfortable with ...
Sydney, Australia – 27 November, 2024 – Nielsen today released its 2024 Food and Beverage Report, delivering a comprehensive look at the evolving landscape of occasional food and beverage advertising ...