Here's what you need to know today: As soon as the Super Bowl ends, this ad from Allstate will play in the first commercial break. The Leo Burnett-created spot stars the beloved bad boy Mayhem ...
The networks can no longer rely on old conventions that may thwart new ways of collecting revenue. The Allstate commercial is just one of a number of deals that NBC has crafted between advertisers ...
Allstate Insurance is pairing college football rivalries with its well-known Mayhem campaign to ignite a battle on Twitter that will see the losing teaming get shredded in a live stream. The insurance ...
Allstate Insurance is promoting its home insurance offerings with a new initiative starring its Mayhem character in Tweets intended to make consumers aware of how what they post on social media sites ...
The opening credits to last night’s broadcast of “Saturday Night Live” told viewers they’d get to see something they really like: a new short film from ... Martin Herlihy were part of a commercial ...