Companies have long used perceptual mapping to understand how consumers feel about their brands relative to competitors’, to find gaps in the marketplace, and to develop brand positions.
Basic Abaya, the renowned Emirati fashion brand founded in 2018 by young entrepreneur Amal Al Arif, has launched its eagerly awaited printed abayas in Duba..
Gunia Project turns tradition into cool, modern designs. They make hand-painted ceramics, embroidered textiles, jewelry, and more, all inspired by Ukrainian culture. It’s a fresh take on heritage that ...