When it comes to holiday party makeup, you might picture a classic red lip or a frosty winter blush—but why settle for the ...

There's no questioning that nostalgic ‘90s trends are back, and arguably better than ever. As they say, everything old is new ...

Formulated with a lightweight and comfortable matte finish, this lipstick stays put for up to 24 hours without feathering ...

Enhance your makeup game with expert tips. Discover how to define your lips, prevent smudging, and effortlessly create a ...

“For those who love a touch of whimsy, pixie dust lids are a must-try”, says makeup artist Vimal Jain. Take cues from Sonam A ...

Model, musician, and chef Gabbriette has an unmistakable look, with her striking makeup sparking the fascination and ...

If you like to stay ahead of the pack, you've come to the right place – we're taking a look ahead at the 2025 makeup trends ...

As the new Lancôme’s Global Ambassador, Olivia Rodrigo swipes on their iconic L’Absolu Rouge Drama Matte lipstick in her ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Be the life of the party (and the coolest girl you know) with trends that scream main-character energy. From sci-fi eyes to ...

Makeup for Christmas doesn't have to be complicated or time-consuming, these looks promise festive impact with minimal ...

Makeup has become a staple in many people's daily routines, serving as a powerful tool for enhancing features, boosting ...