Learn how brands can harness generative AI to transform marketing. Explore real-world examples, practical templates, and ...

Digital marketing isn’t just a buzzword; it’s a genuine revenue driver. Did you know that businesses using digital marketing ...

From my experience, striking the right balance between finance and marketing when it comes to data-driven ROI is no easy feat. Each department tends to focus on different goals—marketing often ...

Organization is the unsung hero of email marketing success, and it's especially important during the busiest times of the ...

It has visual ads… it’s interactive, collaborative and highly engaging and its ROI goes way beyond numbers on a spreadsheet ... planners and the entire marketing industry why Spotify ...

It has video and multiformat ads… it’s interactive, collaborative and highly engaging and its ROI goes way beyond numbers on a spreadsheet ... and the entire marketing industry why Spotify ...

Yum has been running AI pilots across its three largest brands in the U.S. and believes these capabilities will be “broadly and easily scalable” while providing an overall stronger return on marketing ...

Asos will continue with its “marketing transformation” project, despite recording a 16% fall in sales to £2.9bn over the past year. CEO José Antonio Ramos Calamonte told investors today (5 November) ...

Sustainability in marketing and advertising has become a focal point as both consumers and companies strive for a more eco-conscious future. With increasing environmental concerns, modern ...

“That's helpful, because you're just trying to absorb all this information, these spreadsheets, maps, blah, blah and to get my head away from that and [get in] some fresh air,” he told USA Today.

John Lewis has launched the second instalment of its ‘golden quarter’ trilogy of ads, which it describes as its biggest-ever marketing investment. ‘Give Knowingly’ focuses on gifting and looks to ...