Many business-to-business companies have at some point likely considered collaborating with B2B influencers as part of their marketing strategy for expanding their audience ... Eventually, your ...

knowledge with timely email broadcasts. I love the GetResponse AI Email Generator. It creates excellent copy and gives me ideas that I can edit and add to my email marketing. It has increased my open ...

In the digital age, businesses are spoiled for choice when it comes to marketing channels. Email marketing, with its ...

As a B2B marketer, your plate is probably overflowing with how-to strategies like lead generation, prospect nurturing and conversion driving. The pressure to yi ...

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Email marketing return on investment (ROI) in selected industries according to marketers worldwide as of June 2020 (in U.S. dollars) ...

Huta Digital suggests that the key to successful microtargeting lies in leveraging the vast troves of data available on ...

Janette Novak is a freelance journalist and consultant who specializes in teaching online business and small business marketing. Previously, Janette owned a boutique marketing agency and served as ...

To succeed, we must demonstrate measurable business outcomes of our marketing activity and clearly understand the ROI. This poses a significant challenge with budgets at their lowest point since ...