We're examining how Neiman Marcus uses storytelling marketing to create its legendary Fantasy Gift Guide for brands wanting ...

The agency founder to brand founder pivot isn’t new, but it can open up a new world for creative people. It worked for Sidia, ...

“It was largely perceived as a swimwear brand, whereas consumers today want continued injection of newness. We are also ...

LLM contributor Ina Yulo Stuve talks to Pyne about his focus on core brand values and the importance of engaging with his ...

Simone Biles is always making moves, but she's finally taking some time for some rest and relaxation. The Olympic champion ...

Following record profits during the pandemic, luxury powerhouses have been bit by a slowdown in demand and changing consumer habits. Yet, some luxury brands managed to buck the trend, delivering ...

It's that time of the year ladies… bathers season!And no matter your shape or size, getting those togs out and wearing them ...

Some of them are brand ambassadors of luxury brands. According to the FICCI official, fakes can be found across most product categories, including medicine, spices, baby food, mineral water ...

approximately 50 million luxury consumers have ceased buying iconic luxury brands like Dior, Burberry, and others, marking the first decline in luxury consumption since the Great Recession of 2009.

Luxury brands have lost about 50 million customers in two years. Secondhand websites and lower-price competitors are welcoming defectors with open arms. Demand for luxury goods is expected to be ...