Kraft Foods' Oreo tapped the mobile channel for a promotion meant to drive awareness of the cookie brand among British consumers. Oreo turned to Publicis Groupe's mobile marketing firm Phonevalley, ...
REDMOND, WA ? During a presentation at a Microsoft workshop, an agency executive at Meredith Corp.?s The Hyperfactory revealed how Kraft Foods Inc. integrates mobile into its overall CRM strategy to ...
The US food giant's stock dropped 27% after it reported flat 2018 sales and said it would write down the value of its Kraft and Oscar Mayer brands by $15.4bn (£11.8bn). The firm also said its ...
We unpacked how Kraft went from a small cheese factory to one of the world's largest food companies — and what's next for the brand. More from Retail Kraft has grown from a small cheese factory ...