Now, we're talking keratin treatments. The hours-long, in-salon remedy works to de-frizz and de-puff, but how does it work?

If you're looking for smoother, softer, and easier-to-manage strands, a keratin treatment is a fabulous non-permanent option. But let me tell you: If you make the jump and get one, you will want to ...

OG bond builder Olaplex burst onto the hair scene in 2014 featuring a groundbreaking proprietary ingredient called ...

Before diving into solutions, it’s essential to understand why humidity impacts your hair. Hair is highly porous, which means ...

From the infamous Brazilian blow-dry to the frizz-fighting KeraStraight, keep reading for everything you’ve ever wanted to know about keratin treatments… If you’ve ever moaned about your ...

Keratin is a fibrous protein naturally found in our hair, skin, and nails, giving them structure and resilience. But with age or exposure to environmental pressures, our body produces less keratin ...