Why? Because keratin treatments are great at amping up shine, smoothing the hair cuticle and generally giving you salon-worthy manageability, for months on end. Need to know more? We’ve got all ...

dandruff and hair straightening treatments. Your hair won't set after the keratin treatment, if you are prone to sweating. Here's what you should do. Cysteine is the latest hair straightening ...

Brazilian blowout (where the hair texture is straightened out) being the most popular. "A keratin treatment is more for ...

Keratin treatments are game-changers in the hair care arena, known for turning frizzy, untamed hair into sleek, shiny locks.

It’s the social media trend creating serious buzz. So we asked our Beauty Ed to decode the craze that has everyone clicking.

The FDA missed its deadline to ban a highly toxic gas found in hair products favored by women of color. Some Oregon women ...