She's walked runways for several brands and appeared in two Jean Paul Gaultier fragrance campaigns. She's been involved with ...

Imagine a museum where Renaissance masterpieces don’t just hang on walls but awaken, transformed by the legendary fragrances ...

Chewing-gum workouts for sharper jawlines. Specialty products for feathered bangs. So. Much. Cologne. An exploration of the aura-enhancing looksmaxxing self-care trends shaping an entire generation of ...

Here in the YOU office, we’re huge fans of Beauty Pie. Founded in 2016, the subscription service has revolutionised our ...

Exploring the extreme self-care trends shaping a generation of young men. I WAS IN NEW YORK having breakfast with a friend from high school and her kids, earlier this year. It was the standard ...

Imagine a museum where Renaissance masterpieces don’t just hang on walls but awaken, transformed by the legendary fragrances ...

A report curated by The Fragrance Shop and CPL Aromas also said to expect the rise of technology and personalisation in ...

About Perfume Direct Perfume Direct is one of the UK’s largest and most highly regarded online fragrance retailers, offering ...