The design vision – Jaguar-speak for concept car – aims to silence the critics who have been so vocal following Jaguar’s brand relaunch with its controversial ‘copy nothing’ 30-second ...

Want to share your experience with this dealership? Steve was very helpful in returning our car back home. My husband was in the hospital & I didn’t feel comfortable leaving my husband alone in ...

Jaguar's managing director is defending the British luxury-car maker's rebranding campaign — calling out some of its online critics and characterizing their reaction as "vile hatred" and ...

If Jaguar wanted to drum up publicity galore for its landmark concept car being unveiled next month, it’s certainly going about it in a bold fashion. First they announced the interim end of UK ...

Luxury automaker Jaguar is betting that a colorful and youthful rebrand will help it successfully launch fully into the electric-cars market. Critics, however, are questioning whether the U.K ...

Even billionaire Elon Musk joined the chorus of puzzled social media users, tweeting, “Do you sell cars?” Jaguar responded with a cheeky reply, inviting Musk to an event in Miami ...

Social media sites across the world have been awash with criticism following Jaguar’s rebrand Jaguar revealed a new look, logo and an advert with no cars in it this week Supporters say relaunch has ...

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British luxury car manufacturer Jaguar has revamped its branding with a new logo and a commitment to becoming an all-electric carmaker by 2026. The minimalist logo, featuring a stylized 'Jaguar ...

This redesign serves as a ‘fire break’, symbolising its transition toward becoming a fully electric luxury brand. Known for its high-end race cars and luxury sedans, Jaguar has undergone significant ...

But what really matters, once the idea that Jaguar is willing to sacrifice its entire history to try and capture an elusive market of luxury EV buyers, is what the cars will offer. We’ve already ...

British luxury carmaker Jaguar is under fire over a colourful new advertising campaign that promotes inclusivity but lacks one key ingredient – any reference to cars. Released across multiple ...