Deighton, J. A. "The Concept of Integrated Marketing Communications." In The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications ...

As in other sectors, the nation’s integrated marketing communication (IMC) industry was not immune to the challenges that ...

To register your interest please contact [email protected] providing details of the course you are teaching. Principles of Integrated Marketing Communications explains the principles and ...

An expert has advocated a compelling integrated marketing communications campaign for the Nigerian insurance industry instead ...

This module of the program will focus on the foundation to plan and execute smart marketing communications in a way that supports the often-cited phrase, “Think global, act local”, and it will provide ...

New advertising,' 'orchestration,' 'whole egg,' 'seamless communication,' 'integrated marketing communications' - a number of terms are being used in the industry to talk about a new concept in ...

IMC stands for Integrated Marketing Communications, which offers a variety of tracks from graphic designs to interior designs, sports communication, and the traditional track. Ansley Wells ...