BBC Creative and ManvsMachine collaborated on the channel’s new idents, which are designed to offer a “livestream of the nation” BBC One’s new idents position the channel as the glue between us all.
Featuring the voice talents of Jude Coward Nicol, Tom Hollander, Idris Elba and Gabriel Byrne, this story of friendship, love and kindness feels like the perfect fit for this year’s idents.