One of America's favorite snacks ihas just gotten a more upscale rebranding. Goldfish, the popular cheddar-flavored catch launched in 1962 and known for their special appeal to kids, now has a new ...

The snack that smiles back has announced a change to its iconic name. Goldfish crackers will now be known as “Chilean Sea ...

The food giant said the change reflects the company’s broad portfolio of leadership brands, from Campbell’s soup to Goldfish crackers and Rao's pasta sauce. The new name will be effective ...

The fish-shaped cracker brand wants to appeal to adults, so it’s changing its name for the first time ever to something much ...

Goldfish crackers are synonymous with hungry kids, but the company is betting that a sophisticated name change could expand ...

Goldfish crackers will be called “Chilean Sea Bass.” Pepperidge Farm, Inc. hopes the more sophisticated, “adult-sounding” name will help expand its audience as sales of snack foods ...

Pantry foods are staples in most homes ... She further explains that the glucose and insulin spikes caused by goldfish crackers can exacerbate the issue by triggering increased cravings and ...

NEW YORK — Goldfish crackers are synonymous with hungry kids ... even as other legacy food companies are pivoting to gain a larger share of the snack market valued at more than $200 billion ...