General Mills shares droppped after the breakfast-cereal maker scaled back profit expectations, even though its most-recent quarter beat analysts' forecasts. The maker of Lucky Charms and Bisquick ...

Lucky socks. Rally caps. Eating the same meal. Every football fan has their own game day superstitions to ensure the cheering ...

From cereal to start the day to cookies to cheer victory, General Mills has a wide array of food options to bring good luck ...

A new sitcom-style campaign features a variety of the company’s top brands, such as Lucky Charms and Old El Paso, and limited-edition products.

Higher prices at General Mills sent consumers to lower-priced brands, hurting sales. The maker of Cheerios cereal warned that volumes haven't returned "amid a challenging consumer landscape." ...

General Mills, the brand behind cult-favorite cereals including Cheerios, Reese's Puffs, Cinnamon Toast Crunch, Lucky Charms, ...

View Nutrition information about Cereals ready-to-eat, GENERAL MILLS, LUCKY CHARMS. Avoid extra calories by making healthy food choices. Calories requirement varies depending on factors such as ...

Restrictions on food dyes could be costly for General Mills, which makes brightly-colored cereals such as Trix and Lucky Charms. Duller colors might turn off consumers. But failing to reformulate ...

General Mills has previously integrated their brands for game day promotions, tapping the Kelce and Watt families to promote ...

General Mills (GIS), which makes popular cereals like Cheerios, Cocoa Puffs, Lucky Charms, and Trix, could come under intense scrutiny from a Robert Kennedy, Jr-led Department of Health and Human ...

General Mills, often referred to as “The ... noses pick up the scents of other “Big G” cereal flavors such as Lucky Charms, and Boo Berry as Halloween draws near (when the company rolls ...

PEOPLE has the exclusive premiere of a new General Mills spot starring Jason ... how he's perfectly compiled pieces of his Lucky Charms cereal to fit his superstition on game-day.