"We're not just competing against other bars," said Erica Cocilova, global president of Ethique, which is fresh off a rebrand ...

This is our petition to increase the number of stars you can give a product — because these products are worthy of more than ...

The hair care founder is launching two brands simultaneously - one geared toward Gen Alpha in Ulta, and the other toward ...

And at the heart of this healthy hair trend is the sub-trend of scalp-first tools and products. "Your scalp is the real MVP ...

In the beauty world, dry shampoo is a hot-button issue. The concept of using a product to eliminate excess oil and save ...

Q: I love perfume, but I’ve heard a chemical used in fragrances may be bad for my health. Is that true? A: A spritz of ...

We will soon be entering 2025 and to celebrate the occasion many retailers including Ulta Beauty have rolled out incredible ...

In recent years, Boots has broken with tradition by launching its Boxing Day sale two days early on Christmas Eve, and this ...

These conditioning sprays, deeply hydrating hair masks and reparative hair treatments can really make a difference.

No matter which way you slice it, dandruff is embarrassing. Never mind that around 50% of people will experience dandruff at ...

It can mean all the difference in trying to find the ideal shampoo that would make the hair look healthy, shiny, and easy to ...