LEGO is a classic toy, collectible, and creativity kit. LEGO bricks were first released in 1949, and use the LEGO System-in-Play concept (founded on the literal building blocks of LEGO bricks,) to ...

Aimed primarily at 5-11 year olds, Lego Friends magazine is full of fun stories and posters to entertain lovers of the Lego Friends toys. Each issue also includes fantastic brain teasing puzzles and ...

The toy industry is headed for its second ... but it’s also something that families, people, friends, can experience together.” Wilfert said Lego has several theatrical projects in development ...

‘Tis the season for toy shopping! If you’ve got a kid on your list who always wants the newest, coolest toys on the market, we’ve got you covered. We put together a list of the best toys of ...

Lego has built its success brick by brick. The rest of the toy industry is looking a bit like Wheezy from Toy Story 2. CNBC reported Monday that Lego has significantly outperformed its toy-making ...

Gone are the days when Lego’s brick-like toys were reserved for kids alone. Now, adults are just as enthusiastic collectors of the Danish company’s colorful brick sets—and Lego is banking on ...

The holiday toy-shopping extravaganza has just begun ... Head down for the best LEGO Cyber Monday deals you can snatch up right now. Have an aspiring marine biologist or ocean explorer on your ...

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Source: The LEGO Group The Hidden Disabilities Sunflower will be incorporated into LEGO Friends, LEGO Icons, and LEGO DUPLO sets, all of which will be available next year online and in stores. LEGO ...

CHICAGO (WLS) -- Everyone needs a good friend and today's toys could be the perfect companions for the kids in your life. -PLAYMOBIL is expanding and rebranding its toddler portfolio with new ...