I don't know what wizardry is involved in making this eyeliner — it lasts forever and doesn't smudge. One pen will last ...

Skin care, hair care and makeup products with results so good, you'll wonder if otherworldly forces are involved.

Make-up trends that went viral in 2024 – for good reason - Here are this year’s beauty hacks that are actually worth testing.

I think the £5 Pro Eyelash Curler by Elf (Elf) is perfectly fine. Apply a couple of coats of tubing mascara and I promise you won’t have to give your eyes a second thought all day.

Introducing our collection of seven charming “Late Arrival Letter Printables” from your Elf on the Shelf (and Santa too!). Whether delayed by a snowstorm at the North Pole, assisting in reindeer ...

At its core, Elf on the Shelf is all about innocence. It takes the idea that a doll dressed in red clothing can somehow travel back and forth to the North Pole to chat with Santa Claus about your kid.

Yes, the most wonderful time of the year is here, and that means one thing: so is your Elf on the Shelf. But how will your elf greet your family, either for the first time or once again?

Just when you think you know everything about Elf. When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. And not only during the holidays ...

For many parents, it’s the bane of their lives in the lead-up to Christmas: Elf on the Shelf. That’s right — it’s time for these mischievous little elves to return to homes across the UK ...

It’s that time of the year when Santa Claus’ helpers, Elf on the Shelf, are sent to ensure the kids are on their best behavior before Christmas. While staying at your house, an elf will ...

Elf on the Shelf has become a popular holiday tradition over the past 19 years. Parents often go to great lengths to create elaborate and sometimes outrageous scenes, from elves getting into ...